KFC | #99pVIP
KFC wanted us to think of interesting way of selling their streetwise range, so we invented the platform #99pVIP, a social competition that allowed people to get free gig tickets when they bought anything off the streetwise menu. We made buying wings for 99p into an opportunity to live like a baller, on a budget.
KFC | Round the world in 99 gigs
We were asked to come up with a social idea to support our original #99pVIP idea. Round the World in 99 gigs was a series where KFC travel around the world to find undiscovered musicians.
The case study
The entire series
