Ecover | Recycle bottle project

One of those “what might have been” projects.

Ecover launched a new plastic bottle that was made out of 100% recycled plastic and was 100% recyclable. That means less unwanted plastic floating in the ocean. They wanted a way to make this famous and draw attention to other plastics from their competitors that aren’t as good for the planet and end up in the sea.

We came up with the recycle bottle project. A campaign where would take our competitor’s bottles literally out the ocean, wash them out, and use them in store with our labels on them to promote our new bottle, alongside posters.

We got as far as shooting with David Gill but the project didn’t go ahead.